ABOUT EVENT:
Ho Ho Ho… Grab your Santa suits and sacks, we’re hosting a rad holiday party!
This is a holiday costume pub-crawl type event, at your own pace, where you create your own route to visit the various breweries, restaurants, wine bars, and shops all within walking distance of each other in Bixby Knolls, “Brewery Knolls”
Holiday costumes are mandatory… lets make this festive!
Think First Fridays meets Brewery Knolls meets Holiday Block Party.
Between drinking and eating, enjoy holiday shopping with amazing sales, holiday music, entertainment, and kid activities.
SantaCon will be held on December 14, 2025 from 1pm-5pm.
Tickets + swag will be available for pick-up from 12pm-2pm at the Expo Arts Center, 4321 Atlantic Ave.
SantaCon is a ticketed fundraiser event for the BKBIA & Bixby Knolls Community Foundation for its ongoing monthly programs.
Scroll down to see what you get with your ticket purchase.
YOU MUST pick up your wristband AND event card at EXPO Art Center- 4321 Atlantic Ave on Sunday between 12pm-2pm.
If you personally cannot make it between within the time frame you can send a friend to pick up your supplies as long as they have a copy of your ticket.
Note: Swag items will be available on a first come first serve basis during ticket pick-up on Sunday. Event will happen, rain or shine.
VERY limited “Candy Cane Crew” tickets will be available for sale at check-in for those that want to join the fun!
All event questions: email events@bixbyknollsinfo.com
What do you get with your ticket purchase?
Ticket options:
There are two different tickets available for purchase. See below for more details.
If you are not drinking but would like to join the fun plus get access to treats, specials, and festive accessories/swag you can purchase a Santa’s Helper ticket!
Santa – $40* (Must be 21+ to purchase)
*Before ticket fees
Included with ticket purchase:
- 2 Holiday Jello shots at Ambitious Ales
- 1 Beer taster at Beachwood Brewing & Distilling
- 1 Beer taster at Rasselbock
- 1 Beer taster at Smog City Brewing Co.
- 1 Margarita taster at Lola’s Mexican Cuisine
- 1 Bubbles taster at Willmore Wine Bar
- 1 Sicilian Pizza Slice at Thunderbolt Pizza
- 1 Fried zucchini taster at Tony’s Kitchen
- 1 Pretzel bites taster at EJs Pub
- 1 Cookie at Nonna Mercato
- Festive accessories & swag (first come, first served; limited quantities)
- Event wristband for specials at participating businesses
Santa’s Helper – $30* (designated driver/kid)
*Before ticket fees
Included with ticket purchase:
- 1 Mango Green Tea with 1 topping OR Thai Tea with 1 topping at Ding Tea
- 1 Short Rib Crostini taster at Wood & Salt
- 1 Holiday Baognet at I Luv Ur Buns
- 1 Leche de Tigre taster at Lima
- 1 Hummus & Pita Appetizer at Taboon Mediterranean
- 1 Popcorn taster bag at Pop’n Flavors
- 1 Hot Chocolate at Bixby Joe
- Event wristband for specials at participating restaurants
- Festive accessories & swag (first come, first served; limited quantities)
Candy Cane Crew – $10* (Festive access at a sweet price)*
*Before ticket fees
Included with ticket purchase:
-
Event wristband that gives you access to exclusive drink, food, and shopping specials (see specials below)
-
Ride on the Trackless Train (3pm–5pm)
-
Access to event shuttles
-
Exclusive holiday Bixby Knolls print
-
Festive accessories and swag (first come, first served; limited quantities)
Access to specials with your event bracelet include:
Every ticket purchase holder will receive a special event bracelet that will give you access to specials at participating retailers & restaurants including secret menu items .
Pixie Toys
- 20%-off your purchase
Long Beach Clothing Co.
- 20%-off your purchase
The Better Half Boutique
- 20%-off your purchase
And Then
- 10%-off your purchase
- Complimentary treats
Sala Coffee & Wine
- $9 glasses of wine, $15 off select bottles of wine, and $2 off seasonal coffee beverages.
Tony’s Kitchen
- $4 Tamales, $5 Beers
CoffeeDrunk
- 20% off the holiday seasonal menu
Thunderbolt Pizza
- $5 Pint draft beers
The Knolls
- $2 off all tap beers
- $8 Santa-rita (cranberry-lime tequila margarita with sugar rim)
- $5 chips and salsa
Semillitas Learning Community
- 10%-off retail purchases
- $5 Children’s holiday art activation
Dutch’s Brewhouse
- $50%-off Dutch’s SantaCon Beer
Festivities
“Knollsville” Photo-op Experience at The Allery (Atlantic Ave. & Burlinghall Dr.) Sponsored by Councilwoman Megan Kerr
- Santa & Mrs. Claus from 2pm-4pm
Dutch’s Brewhouse
- Christmas bar pop-up experience
- Krampus appearance from 3pm-5pm
- Snow Blizzard
Strolling Holiday Mariachi Los Santaneros playing live from 3pm-5pm
Salon Medusa
- Free Hair Glitter
I Luv Ur Buns at Steelcraft
- Holiday Drag Bingo Brunch 12pm-3pm
African American Cultural Center
- Photo-op stations inside the Expo Arts Center during event check-in, 12pm-2pm
Ambitious Ales
- Book Swap in the Beer Garden from 12pm-4pm, hosted by Karyn About You! Bring a book, take a book! Great for gifts!
KUBO LB
- Parol making station from 3pm-5pm
The Better Half Boutique
- Free live abstract portraits from 2pm-4pm
Expo Arts Center
- Grinch appearance from 12pm-2pm
Beachwood Brewing
- Live music by Chelsea Sanchez from 2pm-5pm
Pixie Toys
- Free face painting & Santa’s magic glitter from 2pm-4pm
Thunderbolt Pizza
- Live music by Majic Bullet Theory
- Cub Scouts Pack 78 Selling mistletoes as their winter fundraiser
EJ’s Pub
- Music by DJ Dennis Owens
Bixby Joe
- Live music by Lorenzo’s Flashback Band
Lola’s Mexican Cuisine
- Music by DJ Bill
Bixby Petals
- Free Photobooth
Willmore Wine Bar
- Live music by Laura Wiley & Showtime Sunday 4pm to 7pm
Rasselbock
- Live music by The Mood Swings from 2pm-5pm
Ambitious Ales
- Music by DJ Dave
Which locations will the Beer Shuttles be stopping at?
Where can I purchase my ticket?
Pick up your ticket and other fun swag day of the event, December 14,
from 12pm-2pm outside the Expo Arts Center (4321 Atlantic Ave)
VERY limited “Candy Cane Crew” tickets will be available for sale at check-in for those that want to join the fun!
YOU MUST pick up your wristband AND event stamp card at EXPO Art Center- 4321 Atlantic Ave on Sunday between 12pm-2pm.
If you personally cannot make it between within the time frame you can send a friend to pick up your supplies as long as they have a copy of your ticket.
Note: Swag items will be available on a first come first serve basis during ticket pick-up on Sunday. Event will happen, rain or shine.
All event questions: email events@bixbyknollsinfo.com
Other Frequently Asked Questions
Are there ID or minimum age requirements to enter the event?
This is a family friendly, all ages event, but of course you must be 21+ with valid ID if you plan to drink alcohol. Discounted “Santa’s Helper” (designated driver/kid) tickets are available, see other FAQs and ticket options for more details. This will give you access to the treats, specials, and festive accessories/swag!
Are costumes required?
Well, you’re not forced to dress up, but we are begging and asking that you do as it’s part of the fun. We would love to see you dress up as Santa Claus, Mrs. Claus, an elf, gingerbread, or another holiday related character! It IS SantaCon so get those red suits dry cleaned and ready to go. We will have fun holiday accessories to wear with your costumes, these will be first come, first served – and you must purchase a ticket to receive one.
What are my transportation/parking options for getting to and from the event?
Plenty of street parking is available throughout the district as well as a limited number of spots at the Expo Art Center, 4321 Atlantic Avenue. As always, we encourage you to drink responsibly. Designate a driver or use Uber/Lyft. Beer shuttles will be running from 1pm to 5pm. Businesses will be open longer, feel free to stay but please plan accordingly to get back to your car.
I don’t drink alcohol, should I still come?
Yes! There will be so much more to SantaCon than just drinking. Various participating businesses will have live music, food specials, holiday shopping, and more. We might have some special guests strolling around. If you are not drinking but would like to join the fun plus get access to the treats, specials, and festive accessories/swag you can purchase a “Santa’s Helper” ticket!
Does my child need a ticket?
No, they are more than welcome to join you but if you want to make it even more fun and festive for them, you can purchase a “Santa’s Helper” ticket.
How can I contact the organizer with any questions?
Email questions to events@bixbyknollsinfo.com
What’s the refund policy?
NO Refunds. If you purchase tickets and for some reason no longer can make it, consider it a donation to the BKBIA & Bixby Knolls Community Foundation… Thank you!
Do I have to bring my printed ticket to the event?
A printed or digital ticket will expedite the check in process and allow you more time for fun.