Workshop Wednesday

How to Attract the Ideal Customer

Marketing Insights for Small Businesses

With the holiday season approaching, now is a great time to rethink how you connect with customers and attract the right audience.

Join us for How to Attract the Ideal Customer, an engaging, in-person workshop designed for entrepreneurs and small business owners looking to better understand customer needs, create meaningful experiences, and strengthen their sales and marketing strategies.

You’ll learn how customer buying behaviors, seasonal trends, and business performance insights can help you attract more customers, make smarter marketing decisions, and grow your business.

During this workshop, we’ll cover:

• Understanding what your customers really want
• Engaging customers through memorable, first-hand experiences
• Identifying customer trends that align with your business
• Strengthening your operations and sales strategies for the holiday season
• Practical ways to attract and connect with your ideal customer

Whether you’re looking to boost holiday sales or build stronger customer relationships heading into the new year, you’ll leave with ideas and insights you can start putting into practice right away.

Workshop Details

Date: Wednesday, November 11, 2026
Time: 8:00 AM – 9:30 AM
Location: Expo Arts Center, 4321 Atlantic Ave., Long Beach, CA 90807

(Entrance via parking lot, north side of the building)

Meet the Instructor

Kena Fuller
Business Development Strategist, Fuller Management Corporation

25+ years of business development, sales, marketing experience, 16 year entrepreneur, Bixby Knolls business owner, professor of graduate studies, business psychology, behavioral economics, small business specialization, expert analyst.

This workshop is part of an ongoing small business education series.