Workshop Wednesday
What Customers Really Want
Marketing Insights for Small Businesses
Running a business means wearing a lot of hats, but marketing doesn’t have to be a guessing game.
Join us for an engaging, in-person workshop designed for entrepreneurs and small business owners who want to better understand their customers and make more informed marketing decisions. You’ll learn how customer buying behaviors, seasonal trends, and business performance insights can help you attract more customers and grow your business.
During this workshop, we’ll cover:
- Understanding customer patterns and buying behavior
- The best times of year to market your business
- Recognizing revenue trends and business performance
- Practical marketing insights you can apply right away
Whether you’re just getting started or looking to strengthen your current marketing strategy, you’ll leave with actionable takeaways you can put to work immediately.
Workshop Details
Date: Wednesday, July 29, 2026
Time: 8:00 AM – 9:30 AM
Location: Expo Arts Center, 4321 Atlantic Ave., Long Beach, CA 90807
(Entrance via parking lot, north side of the building)
Meet the Instructor
Kena Fuller
Business Development Strategist, Fuller Management Corporation
25+ years of business development, sales, marketing experience, 16 year entrepreneur, Bixby Knolls business owner, professor of graduate studies, business psychology, behavioral economics, small business specialization, expert analyst.
This workshop is part of an ongoing small business education series.
Stay tuned for our next workshop in October 2026, focused on Holiday Strategic Planning.